CREATURES aims at preserving cultural heritage, promoting sustainable and experiential tourism in the ADRION Region by exploiting Cultural&Creative Industries’(CCI) potential. The common challenge jointly tackled by partners, is to increase tourism sector's sustainability and competitiveness by enhancing CCIs’ key-role and finding a right balance between innovation and conservation of the Adrion rich cultural heritage. The Project, therefore, will develop actions and tools for raising competencies, support decision making processes and test the solution proposed:
_E-catalogue and Joint Acceleration Programme will increase (especially) CCI-related SMEs and start-ups’ capacities to do business supporting cultural heritage preservation and sustainable tourism;
_Policy Recommendations, Local Action Plans and related Pilot Activities will provide decision makers with new strategic tools useful to better support CCI in the project fields;
_Mobile app and multimedia installations will attract tourists (especially young people) in the new CreaTourES routes and encourage them to explore ADRION cultural heritage in an ‘alternative’ way
The project will generate positive changes on the ADRION Region at 3 levels: economic (increased CC SMEs-startups’ competitiveness and tourist flows attracted by the CreaTourES routes offered); cultural (greater valorization of cultural heritage); strategic (improved policies promoting a more integrated vision of CCI) The chosen approach will well-balance beneficiaries’ increased knowledge & skills, being integrated, participatory and transnational, exploiting CCI sector and its key-role in economic growth and cultural valorisation of the ADRION Region, and boosting high-quality and sustainable tourist offer throuth an experiential approach. Spill-over effects will be: enhanced collaboration aong tourism-CCIs-decision makers, revitalised marginal areas, diversified and innovative tourism offers, extended seasonality.